Week 5B: Your Target Market

American Plumbing Heating and Air Conditioning's (APHAC) best relationships are with other companies, like property managements.  After searching on Google for property managements in North San Diego County, the results were exceedingly high.  Consequently, there are over 50 property managements within North San Diego County. 

APHAC consumers are property management representatives who are located in Northern San Diego County.  They are extremely busy, on-the-go individuals who look for plumbers that are reliable, efficient, honest, and productive.  They also look for plumbers who are experienced and intelligent.  They expect to have the job done right the first time.  If the plumber sees any other issues, the property management representatives rely on the communication and honesty of the plumber to make them aware of it.  They have a “let’s get it done” attitude that understands the importance of what helps run the business.  When there’s an issue with plumbing, they look for a company who will be available and is capable to complete the job within a descent time frame, sometimes within the same day.  These businesses are either locally owned or operated by a strategic business unit (SBU).