After trying different routes in the advanced search for customers that may benefit from our services that we provide at American Plumbing Heating and Air Conditioning (APHAC), there were no results found. I used many keywords like plumbing, clogged drains, faucet issues, plumbing problems, plumbing issues, leaking faucets, area drains, water heater issues, no heat, pilot light wont turn on, pilot light wont stay on, no air, ac issues, heating issues, and so on. When looking under plumbing issues, one did come up! However, it was a tweet from London! Yikes! That would cost a fortune to service there! Then I used the search for areas we service like North San Diego County, South Riverside County, and some more concentrated like Oceanside, Fallbrook, Vista, Escondido, Encinitas and so on. Still no luck with this advance search at the moment.
For this industry, customers are usually on Google or Yelp looking for reviews of such companies where they then narrow down who they will ultimately call. So, there really isn't much chatting going on in the social platforms like Twitter from the results I received. Are there any tips on how to improve this?
As for lists, APHAC is no longer in charge of really managing our social media accounts (Facebook & Twitter). If I were to create lists, the two I would create would be named as "Community Networking" and "Family and Friends". In the list called "Community Networking" would contain tweeters such as the Oceanside Chamber of Commerce, businesses we service, and events like conventions, PHCC, and the Fallbrook Avocado Festival. In the list called "Family and Friends" would contain our customers, their families and friends, staff family members and friends, and the like.
A great resource for when people are most active on social platforms like Twitter is a blog by Dara Fontein from Hootsuite. See the following link for this blog.
https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/
Friday, March 31, 2017
Thursday, March 30, 2017
Week 9: Using Twitter
Anderson's Plumbing and We Care twitter accounts are diverse in content and their posts are not forwarded from any other platforms. The twitter pages are vibrant and attracts their target customers by what they like or may be interested in! At American Plumbing Heating and Air Conditioning, we can take this to improve what we do on our twitter page! We should really post new content compared to what we post on our other platforms. It is good to link them, however not for every post! I think we need to learn what our target market likes and such. Then post exactly that! We could use this as a leverage to attract more customer interaction and engagement! It's not all about us, but them! The engagement and responses Anderson's Plumbing has is lacking compared to We Care. We Care has more interaction and this may improve their overall presence on twitter.
1800Anytime and Sherlock Heating and Air Conditioning does the opposite from Anderson's Plumbing and We Care. They are posting content on their twitter page the same way we do. It is forwarded from their Facebook page. Aside from that the posts have little to no content that may attract their customers. The results of their posts lacks greatly. Compared to Anderson's Plumbing and We Care, 1800Anytime and Sherlock have no engagement from their posts on twitter.
I've been told many times that social media is not where we need to focus our efforts mainly. However, times are changing. I feel that if we don't stay on top and learn now, we may miss a great opportunity! What do you think?
1800Anytime and Sherlock Heating and Air Conditioning does the opposite from Anderson's Plumbing and We Care. They are posting content on their twitter page the same way we do. It is forwarded from their Facebook page. Aside from that the posts have little to no content that may attract their customers. The results of their posts lacks greatly. Compared to Anderson's Plumbing and We Care, 1800Anytime and Sherlock have no engagement from their posts on twitter.
I've been told many times that social media is not where we need to focus our efforts mainly. However, times are changing. I feel that if we don't stay on top and learn now, we may miss a great opportunity! What do you think?
Friday, March 17, 2017
Week 8B: Get Visual Part 2
Visual media is best for our industry considering that many want to know and see what exactly do we do and if others are happy about it! For example, posting a video on YouTube of a new water heater install that would show this process along with a testimonial of the customer regarding the service we provided. This works great for any new and repeat clients. For the repeat clients this reaffirms the loyalty they have for us and allows them to share! For new clients, this opens doors for them to request our services, become repeat clients, and hopefully spread the word!
Some platforms may not work as well than others in this industry like some other industries do. For example, the food industry. People love posting pictures and talking a lot about food. I mean who doesn't? So the engagement that comes from visual media is much higher and responsive than that of the plumbing, heating and air conditioning industry. Our strongest hold for business engagement with visual media would best be within our main website and YouTube.
YouTube shows consumers what our specialized technicians actually do on job sites and how people feel after their service is completed. With visual media, YouTube is utilized best for this industry. Like our company, others also sees this benefit and it works well for them too! Andersons Plumbing and We Care are our top competitors who also uses YouTube and shows it's effectiveness. Though other platforms do not, YouTube is the best choice for any visual media for our industry.
Some platforms may not work as well than others in this industry like some other industries do. For example, the food industry. People love posting pictures and talking a lot about food. I mean who doesn't? So the engagement that comes from visual media is much higher and responsive than that of the plumbing, heating and air conditioning industry. Our strongest hold for business engagement with visual media would best be within our main website and YouTube.
YouTube shows consumers what our specialized technicians actually do on job sites and how people feel after their service is completed. With visual media, YouTube is utilized best for this industry. Like our company, others also sees this benefit and it works well for them too! Andersons Plumbing and We Care are our top competitors who also uses YouTube and shows it's effectiveness. Though other platforms do not, YouTube is the best choice for any visual media for our industry.
Tuesday, March 14, 2017
Week 8: Get Visual
American Plumbing Heating and Air Conditioning has Twitter, YouTube, Facebook, Yelp, and Google accounts. We currently have seven five star reviews with 80 followers on Facebook. On Twitter, we currently have over 300 followers. Also, YouTube with 49 followers. While Google and Yelp only shows reviews, we are now at 71 reviews on Yelp and 40 on Google. As of right now we've just partnered with a company to manage these accounts, with the exception for YouTube. I will still continue overseeing the content and such that they will be posting. However, it will be more than one team with their company, myself, and the owners who will have their hands in these accounts. One of our focus this year is to be more present in our communities, develop a better web presence, and improve other areas like testimonials, follow ups, and such. Since these are in a developmental process, there are no real measurements of how each platform is performing for us. Currently, our goal is to post about 2-3 every week. Hashtags are yet to be developed for our accounts, but are in the process as well. We are following about 8 other companies and will continue to improve this as well! We've got a lot to look forward to!
Saturday, March 11, 2017
Week 7B: Forecasting Facebook Posts
Below are two screenshots of my Facebook posts. What I've already posted and what I plan to post next week!
There are three posts forecasted to post next week. I believe these are very diverse DIY crafty ideas, which incorporates what the page is all about! This will reach many diverse consumers to view these as well as my page. I think in doing so not only am I maintaining my brand, but also creating more reach and potential engagements!
Kim July will reach a health conscious group, while the cloud lantern video by HooplaKidz will help incorporate a crafty idea to any individual who likes crafts and making gifts! Isn't it a great gift idea? On the other hand, the pixar short film adds just a bit more to the creative eye of a creative individual who may be interested in such graphics! What do you think?
Friday, March 10, 2017
Week 7: Blogs I Commented On
I responded to the following three bloggers for week 7 assignment:
Blea_Nicole
Blea_Nicole
Getz_Jordyn
Jourdan_Priscila
Tuesday, March 7, 2017
Week 7: Facebook Likes
The following company pages have been Liked by American Plumbing Heating and Air Conditioning:
- Quick Dry
- Oceanside Chamber of Commerce
- PHCC
- Southern California Water District
- Amazeinc Internet Solutions Provider
- Community Little Book
These companies are either affiliated with being partners with servicing the communities we also serve, customers that we have served, convention/event we have participated in, and publications that assist us in getting our brand and voice out there! Quick Dry and Amazeinc are two we have partnered in servicing our customers whether it is for flooding or setting up a website and making sure our consumers are able to contact us! Oceanside Chamber of Commerce and PHCC are affiliates we have either attended events with like a convention or a workshop. We are able to network with other businesses in the surrounding areas because of these two companies! Plus, we learn and trade tips with each other in helping to better our services to the communities! The Fallbrook Village News and Community Little Book helps us get our brand and message out to consumers alike! These companies are great in networking and relations to better improve our business in many avenues!
Sunday, March 5, 2017
Week 6C: Blogger's Comments
I have responded to the following three bloggers:
Yes, there are two who are not in my group. I have taken upon myself to respond to others outside my group not only to get credit on time but to also see what others are writing! I love seeing versatile and diverse skills and thoughts. I do not like to wait the last moment to finish an assignment whether it is for college or work. Having groups are great, however it only limits you.
Blea_Nicole
Enders_Ashley
Hernandez_Hernan
Reach for the sky, and you will go far!
Thursday, March 2, 2017
Week 6B: Post Reach vs. Post Engagement
Post reach is when someone has seen the post and it's content. Post engagement is when someone actually makes an action in response to the post and it's content. Example of such responses could be a like, share, or comment. In any business, your first step is to reach your consumers or potential consumers. The second step is to receive an action or response of some sort from this viewer. Knowing this difference is important because you could have a huge number of reached, however without the engagement your business is at jeopardy so to speak. Engagement brings better results to your ROI for your business rather than just that high number of reached. Say you have 50 people reached but only 5 engaged. How do you think the business will be affected? Will it have made any significant ROI from this difference?
Facebook Insights allows us to view what really is happening behind the curtain. How many were reached by my post? What was the difference from what I previously posted? What are the results and what can I do better next time? Are questions that could be answered by the Facebook Insights tools and analysis. You have a better insight on your business activity and growth using this great tool. With it you can also forecast your business in what posts are more effective and what your consumers interests are. After finding this information out you should be able to get more post engagements!
Facebook Insights allows us to view what really is happening behind the curtain. How many were reached by my post? What was the difference from what I previously posted? What are the results and what can I do better next time? Are questions that could be answered by the Facebook Insights tools and analysis. You have a better insight on your business activity and growth using this great tool. With it you can also forecast your business in what posts are more effective and what your consumers interests are. After finding this information out you should be able to get more post engagements!
Wednesday, March 1, 2017
Week 6 Alternate Assignment
American Plumbing Heating and Air Conditioning's (APHAC) Facebook page seems to have been first set up on May 25, 2010. Today we have over 70 followers and higher activity with more posts and reaches than we did in the past years. Our page started with zero reviews and after one year we now have seven! Our competitors like We Care, Andersons, and Sherlock Facebook pages have some differences and similarities.
We Care Plumbing Heating Air and Solar have 92 reviews with a rating of 4.5 stars. They also have 1,161 likes and 1,130 followers. We Care has 320 people who have checked into their business as well. I notice they do not always reply to their posts comments and reviews, however they have had many conversations with their customers on their page. Their cover photo stays to brand but doesn't do much for the viewer. Maybe they should have more information on what the cover photo is saying? We Care post their content and such within a few days from each other. There is a lot of content that seems to reach some people. It seems they are very effective with their content and reach. I would suggest making more of a connection that would result in conversation and to post more frequently. The best practice for posting on social media is two to three times a week. However, I recently was told three to five times a week is now much more effective. Though this depends on the post itself.
Anderson Plumbing Heating and Air has 108 reviews with a rating of 4.5 stars as well. It is apparent that Anderson is very active within their community even though they do not always respond to every review or comments they receive. Their content is definitely high and there are some activity with their interaction with their customers. Calls to action seem good and effective, especially that they have this as their cover photo. They post content and such within a few days or so. Anderson has 3,487 likes and 3,287 followers with 326 customers who have checked in at their location. Looking at their page, they are effective with their content and reach. I'd suggest the same as We Care, to do a further reach in conversing with their consumers online.
Sherlock Heating and Air Conditioning has 11 reviews with a rating of 4.9, however the reviews are just ratings. They currently have 346 likes, 331 followers, and 47 customers who've checked in. They reach their consumers by holidays, personable interests like animals, and inside recognition and gatherings. The cover photo is recognizable for any new customers or repeats that are searching for them on Facebook. Their brand shows how they relate to one another and to their customers on a personal level. They have some conversation going with their customers, although it isn't frequent. Sherlock seems to be a bit more active in their posts recently. I would suggest possibly incorporating more connections to their customers within their post/contents.
You can learn a lot after reviewing and analyzing these competitor's Facebook pages. Content is key, but having the proper reach and connection to your consumers is much more important. At APHAC, we strive to achieve this as a small family owned growing company. Visit our Facebook page and let me know what you think?
We Care Plumbing Heating Air and Solar have 92 reviews with a rating of 4.5 stars. They also have 1,161 likes and 1,130 followers. We Care has 320 people who have checked into their business as well. I notice they do not always reply to their posts comments and reviews, however they have had many conversations with their customers on their page. Their cover photo stays to brand but doesn't do much for the viewer. Maybe they should have more information on what the cover photo is saying? We Care post their content and such within a few days from each other. There is a lot of content that seems to reach some people. It seems they are very effective with their content and reach. I would suggest making more of a connection that would result in conversation and to post more frequently. The best practice for posting on social media is two to three times a week. However, I recently was told three to five times a week is now much more effective. Though this depends on the post itself.
Anderson Plumbing Heating and Air has 108 reviews with a rating of 4.5 stars as well. It is apparent that Anderson is very active within their community even though they do not always respond to every review or comments they receive. Their content is definitely high and there are some activity with their interaction with their customers. Calls to action seem good and effective, especially that they have this as their cover photo. They post content and such within a few days or so. Anderson has 3,487 likes and 3,287 followers with 326 customers who have checked in at their location. Looking at their page, they are effective with their content and reach. I'd suggest the same as We Care, to do a further reach in conversing with their consumers online.
Sherlock Heating and Air Conditioning has 11 reviews with a rating of 4.9, however the reviews are just ratings. They currently have 346 likes, 331 followers, and 47 customers who've checked in. They reach their consumers by holidays, personable interests like animals, and inside recognition and gatherings. The cover photo is recognizable for any new customers or repeats that are searching for them on Facebook. Their brand shows how they relate to one another and to their customers on a personal level. They have some conversation going with their customers, although it isn't frequent. Sherlock seems to be a bit more active in their posts recently. I would suggest possibly incorporating more connections to their customers within their post/contents.
You can learn a lot after reviewing and analyzing these competitor's Facebook pages. Content is key, but having the proper reach and connection to your consumers is much more important. At APHAC, we strive to achieve this as a small family owned growing company. Visit our Facebook page and let me know what you think?
Subscribe to:
Posts (Atom)