Week 9: Using Twitter

Anderson's Plumbing  and We Care twitter accounts are diverse in content and their posts are not forwarded from any other platforms.  The twitter pages are vibrant and attracts their target customers by what they like or may be interested in!  At American Plumbing Heating and Air Conditioning, we can take this to improve what we do on our twitter page!  We should really post new content compared to what we post on our other platforms.  It is good to link them, however not for every post!  I think we need to learn what our target market likes and such.  Then post exactly that!  We could use this as a leverage to attract more customer interaction and engagement!  It's not all about us, but them!  The engagement and responses Anderson's Plumbing has is lacking compared to We Care.  We Care has more interaction and this may improve their overall presence on twitter. 

1800Anytime and Sherlock Heating and Air Conditioning does the opposite from Anderson's Plumbing and We Care.  They are posting content on their twitter page the same way we do.  It is forwarded from their Facebook page.  Aside from that the posts have little to no content that may attract their customers.  The results of their posts lacks greatly.  Compared to Anderson's Plumbing and We Care, 1800Anytime and Sherlock have no engagement from their posts on twitter. 

I've been told many times that social media is not where we need to focus our efforts mainly.  However, times are changing.  I feel that if we don't stay on top and learn now, we may miss a great opportunity!  What do you think?