Visual media is best for our industry considering that many want to know and see what exactly do we do and if others are happy about it! For example, posting a video on YouTube of a new water heater install that would show this process along with a testimonial of the customer regarding the service we provided. This works great for any new and repeat clients. For the repeat clients this reaffirms the loyalty they have for us and allows them to share! For new clients, this opens doors for them to request our services, become repeat clients, and hopefully spread the word!
Some platforms may not work as well than others in this industry like some other industries do. For example, the food industry. People love posting pictures and talking a lot about food. I mean who doesn't? So the engagement that comes from visual media is much higher and responsive than that of the plumbing, heating and air conditioning industry. Our strongest hold for business engagement with visual media would best be within our main website and YouTube.
YouTube shows consumers what our specialized technicians actually do on job sites and how people feel after their service is completed. With visual media, YouTube is utilized best for this industry. Like our company, others also sees this benefit and it works well for them too! Andersons Plumbing and We Care are our top competitors who also uses YouTube and shows it's effectiveness. Though other platforms do not, YouTube is the best choice for any visual media for our industry.
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