What four additional online marketing tools do you believe could be important to the growth of your business?
Since American Plumbing Heating and Air Conditioning (APHAC) is a service company, we do not have a store or location that provides these services. Instead we come to you! Although, we do have a dispatch office. Four marketing tools that would be important to the growth of this company would be Google+, Yelp, LinkedIn, and Groupon.
How could you integrate them into your current strategy?
Google+ and Yelp helps bring our reputation and company image to the level we hope for. Within this industry, "word of mouth" is our special weapon! We thrive on what our consumers say about us. Without it, we wouldn't survive! To better integrate this into our current strategy, we can incorporate a competition for our technicians to get more reviews, a rewards program for our customers when referring us and having that referral post a review, and possibly bring more awareness to our community of what others have to say about us! For instance, at the upcoming Fallbrook Avocado Festival we can share our reviews and ask them to greet us on these sites as well as our Twitter and Facebook pages since meeting us at the event!
LinkedIn is great to connect with B2B. We have many business in which we service to and have developed a relationship with. LinkedIn could be integrated by almost the same as Google+ and Yelp, by bringing in more awareness! How do our consumers know we are on LinkedIn? By seeing the connection with the business they're connected with! Another great thing about LinkedIn is that if we need to hire anyone, LinkedIn is a great door to walk through!
Groupon can be integrated by advertising specials and opening up new avenues to obtaining new customers and even our loyal peeps could enjoy! Who doesn't like a great deal? I do!
If you choose to create a new account in GooglePlus, or create a location on a Google map, post the information on the Discussion Board.
APHAC already has a Google+ account that has our location mapped out! Check us out here.
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