Organic is always the best route for a company's advertising and marketing goals. Paid search and advertising can be costly. For instance, traditional advertising like an ad in the local newspaper or magazine, a postcard, radio or Pandora commercial, or a simple flyer can accrue costs overtime for any small company such as American Plumbing Heating and Air Conditioning (APHAC).
We Care, Andersons, Sherlock, AnyTyme, and 1st Choice are five similar businesses who are actually our competitors. Like many others, these five companies rely on organic search and yet are sometimes forced to take an alternative route, paid search in order to get the results desired. Sometimes organic is not always the route for a business that is more along the lines of seasonal or even a need for consumers. For example, a family may not need plumbing services until an event requires them to find a local plumber and request for their services. Organic works when consumers are looking for services needed or wanted. For other industries it works best most of the time. For instance, a retail store or a restaurant. Consumers are chatting, spreading news, or just searching for the best spot for their wants and needs. So, organic searches plays a role in reminding, persuading, and informing consumers to visit sites of such businesses. These consumers are always in the market for these services! This draws the conclusion that with our industry either APHAC or our competitors strive for organic, yet it does not always works for the business.
Advertising on social media has come a long way from using common text and fonts for information to imagery that invokes our senses to take action! As previously mentioned, APHAC and our five competitors strive to use imagery either to persuade, inform, or remind consumers of the services provided and to chose the right company for them, which of course is APHAC! If a post appeals to the consumer, would he/she ultimately make the move that the post is requesting?
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