Week 12B: Using Other Social Media Tools

  Coupons are great to beat competitors pricing, however there are risks involved!  As a business, image is top priority!  It builds morale for you to obtain your target market and such.  Coupons if not used properly could depreciate a company's image and morale by making it seem cheap and desperate for customers.  This is not what a business would wants! 
  On the upside, coupons can be very beneficial to a business if used properly.  What are the types of deals your consumers are looking for?  Does it meet their needs and is it a good deal worth using?  I love using coupons and finding the best deals are always great, however, the experience that comes after is also as important as the deal itself!  Otherwise, customers wont want to come back and that's the goal of promoting these specials in the first place.  You have to open the door with a special your consumers would want so they can walk through and have the experience where they will want to come knocking on that door again.  If this fails, what good was that deal?  Maybe you learned something in return?  Well, the main objective is to get customers in. 
  At American Plumbing Heating and Air Conditioning (APHAC), types of deals or specials we would promote would depend on the season, weather, holiday, and needs of the industry.  Plumbing is a need throughout the year, however, when it rains or snows, plumbing becomes more of a priority.  Heating and air conditioning (HVAC) is more of seasonal needs.  In the winter, consumers are looking for great prices and deals on furnace and heating services.  In the summer, consumers are looking for cooling specials. 

  APHAC has a Yelp page and has increased its reviews within the last year!  Within our industry we strive for Google and Yelp reviews.  It is the first place that our consumers go to in finding the best plumbing, heating, and air conditioning company to service them.  When they see how pleased our customers are before, during, and after the service we provided them, they are more likely to contact us.  Other Yelp users as well as APHAC thrive on word of mouth whether it is the same industry or another.  Yelp gets the word out about how a business is doing whether it is good or bad, and for APHAC so far its GREAT!