Week 16A: Planning Your Future Strategy

1.    Which ones integrate best with the type of business you have created?

Out of the many tools used this semester, YouTube, Google, and Yelp have performed best for our industry.  Our consumers look for Plumbing, Heating, Air Conditioning, and Backflow services by reviews and word of mouth.  Google and Yelp are the first places consumers go to find such services.  YouTube helps establish a better way to communicate to consumers of what American Plumbing Heating and Air Conditioning (APHAC) provides with its services and the "behind the scenes" look at what our professionals actually do on sites.  It is another way to communicate issues that many homeowners or other businesses experience from time to time.  We can publish tutorial or informational videos to communicate and resolve such experiences. 

2.    Which have you enjoyed using the most? The enthusiasm or lack thereof for a type of media is often shared along with the posts we write. This class gave you an opportunity to experiment with a variety of them. Now you can focus in on what seems the most effective ones to use.

There really isn't one that I have enjoyed the most.  Though seeing results from efforts in improving our reviews has been most satisfying!  We will continue to pursue our improvements every day!  Sharing tips and information with our consumers has helped as well, along with our continued efforts in being more active in our communities!  Sharing these in posts and media brought about higher activity on our online sites as well! 

3.    Which work best on a daily use pattern?

I think having a strategy and organized schedule worked best for us.  We can see this difference in our results overtime!

4.    Which can you still use effectively on a much less frequent time schedule?

Facebook was thought to be used more frequently, however in our industry Google, Yelp, and YouTube is where we should focus our efforts and time.  Today, we will continue to use social media like Facebook and Twitter, though not as frequently as first intended.  We will post content on Facebook and Twitter two to three times a week rather than three to four times.