Week 13B: Researching Advertising

  American Plumbing Heating and Air Conditioning can optimize our reach by using Google ads, Facebook ads, and the like.  We recently created a profile on the Fallbrook Chamber of Commerce website and the Oceanside Chamber of Commerce.  There we were able to offer coupons.  This can be regarded as a ad placed as members.  When you search us on Google our name pops up with specials.  We should utilize Facebook ads more than we actually do.  I believe I've placed an ad a couple times last year and nothing happened.  There were no results that we were hoping for.  We haven't since.  

  What makes a good ad for our industry?  This question pops in mind when we first placed the ad.  We need to offer a service our consumers cannot turn down and our reputation will support their decision to do so!  The type of service special all depends on the season, weather, and rate of traffic.  In the winter, we would run an ad for furnace or plumbing.  Thinking ahead always helps not only for the consumers, but also for the company.  For example, we would focus on furnace tune ups in the fall just when our consumers are thinking if their furnace will work this winter!  This summer we would focus on AC tune ups.  So, we could run a Facebook ad for a special on an AC tune up.