Week 16B: Planning Your Future Strategy

1.    How much time do you think your business should spend on social media marketing and why?

Social media is not yet a strong avenue for our industry, however we should be on top of our engagements, reaches, presence, and activities alike.  It may surprise us later when it does become more of a focus in our industry.  For now, our continued efforts and time will remain on YouTube, Google, and Yelp.  Time spent on our other social media platforms, like Facebook and Twitter, will be less than that of YouTube, Google, and Yelp.  For instance, twice a week spent of less focused areas and others would range from every other day to every morning/afternoon.  This is where our consumers are when in need and is seeking out help for plumbing, heating, air conditioning, or backflow services.  And this is where we shall be!

 2.    In your blog, please explain why you chose the tools you did, and how you might use them to use and test a strategy over the next six months.

Over the next 6 months we will use Facebook and Google analysis to see our progress and make any changes if need be.  Engagement and bringing in more calls are some that we will focus on.  Building relationships through our online engagements will increase the latter. 

 3.    Plot out a rough draft plan of the next month of content across the sites you’ve chosen, and how you hope they might grow or sustain your business. Be as detailed as possible, including daily or weekly time requirements to meet the goals. 

Since we have an outside company who will be managing our social media platforms, this leaves us to manage the content going out, being published, and such.  We are currently teaming up to actually make these plans and strategies this week.  So I'm looking forward to seeing and learning more of what we can do to progress even further!