Friday, March 31, 2017

Week 9B: Twitter

After trying different routes in the advanced search for customers that may benefit from our services that we provide at American Plumbing Heating and Air Conditioning (APHAC), there were no results found.  I used many keywords like plumbing, clogged drains, faucet issues, plumbing problems, plumbing issues, leaking faucets, area drains, water heater issues, no heat, pilot light wont turn on, pilot light wont stay on, no air, ac issues, heating issues, and so on.  When looking under plumbing issues, one did come up!  However, it was a tweet from London!  Yikes!  That would cost a fortune to service there!  Then I used the search for areas we service like North San Diego County, South Riverside County, and some more concentrated like Oceanside, Fallbrook, Vista, Escondido, Encinitas and so on.  Still no luck with this advance search at the moment. 

For this industry, customers are usually on Google or Yelp looking for reviews of such companies where they then narrow down who they will ultimately call.  So, there really isn't much chatting going on in the social platforms like Twitter from the results I received.  Are there any tips on how to improve this?


As for lists, APHAC is no longer in charge of really managing our social media accounts (Facebook & Twitter).  If I were to create lists, the two I would create would be named as "Community Networking" and "Family and Friends".  In the list called "Community Networking" would contain tweeters such as the Oceanside Chamber of Commerce, businesses we service, and events like conventions, PHCC, and the Fallbrook Avocado Festival.  In the list called "Family and Friends" would contain our customers, their families and friends, staff family members and friends, and the like. 


A great resource for when people are most active on social platforms like Twitter is a blog by Dara Fontein from Hootsuite.  See the following link for this blog.


https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/

1 comment:

  1. That was a well written blog, thanks for the resource!

    ReplyDelete