Week 11A: Email Marketing

  Newsletters are great for communicating, announcing, and giving incentives for any business!  With American Plumbing Heating and Air Conditioning (APHAC), we send our newsletters once every month with all three in mind!  Sometimes it includes community events or events our company is participating in!  For instance, this month we had one about our donation incentives for Emilio Nares Foundation.  This promotion entails that for every service call and appointment made on a Friday with notice to the dispatch specialist of this promotion, APHAC will donate $15.00 to this foundation.  The following link will give more detail regarding this promotion:  http://americanplumbinghvac.com/enf-kids-cancer-relief-network/.    Another example for a Newsletter we may do for May is an event like the Avocado Festival held in Fallbrook!  After participating in this event we would have some footage from the event sharing our experience with our customers!  Something we may want to consider the next time we do an event like this would be to send a newsletter out before the event inviting our customers to join us!  Other information may include tips, do's and don'ts, weather expectancies, and the like.  Usually our contents are up to three categories within one main topic.  For instance, for Earth Day we had sent out a newsletter containing a coupon promoting saving energy, local community events, and tips on saving water, energy, and, of course, money!
  Our consumers are interested in seeing good professional tips, easy fixes for anyone, and hot deals!  Everyone wants to save money and would love to get things done themselves!  Wouldn't you? 
  I have not yet signed up for a competitor's newsletter, though at first I did think it wouldn't be good to do so using my business email.  Do they check the addresses?  Would this even matter?  I may just end up using my personal email or better yet create a false email just for that! 
  Here's an example of what we had sent out in our Newsletter's earlier this year: